The focus on men is based on magazines such as 'NME' and the focus on women is based on magazines like 'LOOK' which is similar to the "More' magazine I am concentrating on.
Here is 'LOOK' and 'NME' magazine which IPC distribute. The 'Look' magazine is a typical fashion magazine and covers all the aspects I am including in my fashion side of my magazine and the 'NME' magazine is a typical music magazine which covers all the aspects I a m including in my music side of my magazine. Therefore IPC is a perfect company to produce and distribute my magazine as I am creating a magazine similar to those that they all ready distribute, and I am focussing on both genders.
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