Thursday, 25 November 2010

Questionnaire

I have made a questionnaire for people to answer in order to find out the information that I need. Such as, whether or not the choices I have made will appeal positively to the audience? I can also find out what ideas the audience have, therefore I can include these ideas within my magazine, making more people buy it as it reaches the audiences needs. Below is a copy of my questionnaire with the results.

Questionnaire

What gender are you?
Male      5
Female  5

How old are you?
16-25)     10
26-35)       0
36-45)       0

How often do you buy magazine?
Once a week          6
Once a fortnight     3
Once a month        0
Hardly ever            1

How much would you be willing to pay for a magazine?
£1                 4
£1.50            5
£2                 1
£2.50            0

What genre of music do you prefer?
R&B            2
Pop              7
Indie            1
Other           0

What do you buy a magazine for?
Interview                  4
Artist/Band               2
Gossip                      2
Celebrities                2

Would the mix of a music and fashion magazine interest you?
Yes              10
No               0


From my questionnaire
I asked an equal amount of males and females to make my questionnaire reliable, this is because I am wanting to aim my magazine to suit both genders. I asked all ages between 16 and 25 as this is what my magazine is mostly aimed at, therefore this will give me a clear indication of what my target market want in a magazine. The people I asked tended to buy magazines the most once a week, compared to only 3 people bought magazines once a fortnight, and 0 people bought a magazine once a month. This clearly proves that I will aim my magazine to be marketed once a week. However 1 person did say that they hardly ever buy magazines, I can still use this for my evidence because even though they don't buy magazines that often, I can use their answers to develop a magazine that will make them want to buy magazine more often. The majority of people preferred to buy a magazine at the price of £1- £1.50, therefore I will price my magazine at this price. The most popular genre of music was pop, therefore choosing a pop group to base my magazine on has proven a good choice. Also, people tended to buy magazines for the interview, which is good as that is what I am focussing on in my magazine, however it was an equal vote for buying a magazine for  the artist/band, gossip and celebrities. I am including all these in my magazine. Finally, my main question was whether or not the public would be interested in a music/fashion magazine. Everyone said yes, therefore my mixed hybridity magazine has proven to be a good idea.

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